About Me

Based locally and devoted to locals, with over 12 years experience in the UX, Usability and product Management

I’m a User Experience (UX/UI) design Manager, having over 12+ years of experience creating highly usable products and interfaces. I see my role as building bridges between humans and machines and companies/organizations following an evidence-based methodology relying on data-driven decision making.
I also spend my time building bridges between different project stakeholders—business, product, engineering, QA, UA, marketing, end-users, and others. I have a broad range of skills encompassing both design management as well as creativity, strategy, visual design, and user research.
I am equally comfortable with a large variety of research methodologies (qualitative and quantitative).

These days I mostly perform the role of a Product Design leader, but I also enjoy providing creative direction and doing hands-on work. For me the two go hand-in-hand. My management style is to lead by doing. Ultimately, I believe in the power of teams.

My recent focus covers the enterprise B2B side where I have lead the design of complex applications in the SaaS, PaaS, , FinTech, Artificial Intelligence (AI), Cloud, Analytics, BI and IoT domains. I also am proficient in the consumer B2C space and have worked across many sectors from tech, health, retail, e-commerce, fashion, luxury, automotive, publishing, and many others.

I have designed for a large variety of devices including desktop, mobile, tablet and touchscreen kiosk and others. I have been named on a few interface design patents and have received a wide variety of awards over the years.


I have a broad range of skills, which is a result of the length and evolution of my practice. I pride myself on being a hands-on designer while also be equally capable of leading teams. For me the two go hand in hand. My management style is to lead by example.

  • Computer Human Interaction

  • Creative Direction

  • Design Management

  • Design Thinking

  • Digital Strategy

  • Human Factors

  • Information Architecture (IA)

  • Interaction Design

  • Service Design

  • Usability

  • User-centered Design

  • User Experience (UX)

  • User Interface Design

  • User Research & Testing

  • Visual Design